Sun-Maid
Sour Raisins
Remember that little red box? We did and we were thrilled when Sun-Maid Raisins and Quench reached out to us to help bring their brand back to television screens in a new campaign. The goal was to envision the process and flavors that go into every Sun-Maid box, through the eyes of a child. After many failed origami tutorials and a few paper cuts, we put together an imaginary vineyard made of paper.
Production Stills
Process
Final Frames
Credits
Client:
Sun-Maid
Agency:
Quench
Campaign:
”Imagine That”
Live-Action Director:
Luis Pena
VFX:
Run Kick Shout
Editorial:
Hooligan NYC
VFX Supervisor:
Erik Jensen
RKS Producers:
Erik Crary, Nick Hopkins
Modeling:
Erik Jensen, Nick Hopkins, Scott Pellman
Animation:
Scott Pellman, Erik Jensen, Nick Hopkins
Lighting & Rendering:
Erik Jensen, Nick Hopkins
3D Tracking:
David Torno
SFX & Music:
Big Science