Mighty Nest

Worry-Free Sustainability

We teamed up with our friends at Fact & Fiction to help promote MightyNest, a marketplace for expertly tested and transparently rated sustainable products.  In this character-driven spot, we utilized traditional hand-drawn animation for our main characters, then mixed it with 3D generated environments.  This approach gave us greater flexibility in framing our characters while also being a lot more friendly for any changes than a purely traditional route. 

Design Development

Process

Final Frames

Credits

Client:
Mighty Nest

Project: 
Worry-Free Sustainability

Agency:
Fact & Fiction

Agency Team:
Lisa Lee, Ryan McFarlin,
Meghan Burns

Produced By:
Run Kick Shout

RKS Creative Director:

Nick Hopkins

Design:
Juri Agostinelli, Elahe Baloochi,
Magdalena Koźlicka

3D Animation:
Erik Jensen, Nick Hopkins

2D Animation Director:
Bruno Brasil

2D Supervisor:
Denis Bargos

2D Animation:
Gustavo Carvalho, Geovani Angelo, Robb Reis, Carol Caporrino, Pedro Spaolonzi, Alexandre Sales, Ulisses Juca, Taiza Nogueira, Brenda Maryan, Mateuz Fernandez, Thallyson Mikael, Denis Bargos

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